Sabiha Samar has extensive experience in marketing, business development, management, public relations and research. Her expertise spans research, marketing, social media strategy and lead generation where she has successfully led campaigns and contributed to diverse projects. She has worked as a journalist and news reader for a local news agency in Uzbekistan, where she honed her communication skills and developed a deep understanding of media relations in the region.

Sabiha holds an MBA in International Hospitality Management from The Emirates Academy of Hospitality Management Dubai. She also has a strong foundation in environmental management practices in the hospitality industry. Fluent in English and Hindi with basic Russian proficiency.

Her professional history includes roles in research consultancy, public relations, marketing and guest relations, where she led projects, developed strategies and implemented successful campaigns across multiple regions.