Situation
The Uzbekistan Economic Forum first took place in 2021 and is a major pillar of the country’s efforts to showcase its economic and investment potential to the wider region and for global investors. The 2022 edition of the Forum required significant media support to ensure its key messages would reach an appropriate global audience.
Strategy
Montfort Eurasia implemented a comprehensive media relations programme leading up to and during the event, identifying target publications and reporters and engaging strategically to maximise interest, and optimise coverage and media interaction.
Outcome
Over 1,500 representatives from international financial institutions, central banks, investment banks, consulting firms, legal companies, and research institutes gathered in Samarkand for the Second Uzbekistan Economic Forum.
The event hosted about 900 international delegates and 600 local participants. Discussions covered topics such as macroeconomic stability, sustainable growth, private sector development, gender equality, youth initiatives, climate change, and transitioning to a greener economy.
Media outcomes included: Coordination with 89 journalists across international, national and business titles
Media Mentions: 112 number of mentions in the international media
Potential Reach: 15.57M potential number of online media views