Founded in 2015, the Asian Infrastructure Investment Bank (AIIB) has already proved itself as a robust partner in financing projects around the world. Having a strong investment portfolio in Central Asia, AIIB engages with numerous stakeholders including representatives of media landscape. media outlets. ​

While many MDBs are actively investing in various sectors of Central Asian countries’ economy, the general public have yet to understand the difference between them. As AIIB becomes a more noticeable player in the region, the bank must compete with EBRD and ADB for a place in media spaces. ​

A comprehensive media engagement campaign has been executed across Central Asian and South Caucasus markets by actively supporting AIIB’s media outreach in the region. The campaign support involved developing relations with local and regional media outlets. ​

• AIIB profile raising in the context of its investments.   Over USD 5 billion invested in the region;​
• Facilitation of high-profile interviews with key stakeholders in Uzbekistan, Azerbaijan and Georgia; ​
• Drafting of press releases and region-specific news;​
• 2024 Annual Meeting in Uzbekistan support​

The campaign showcased a significant increase in general public awareness of AIIB. The bank received  extensive media coverage in reputable news outlets of Central Asia as well as Caucasus. ​

Key achievements: ​

• 11 vice president-level interviews;​
• 124 press release publications;​
• 77 social media publications;​
• 5 pieces of print media and radio coverage.​
  

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