The Bank is one of the leading financial institutions in the region in terms of net income, operatingin various segments, including retail, SME, corporate banking, insurance, leasing, brokerage services, asset management, and lifestyle services. As a publicly listed company, the Bank has the chance to highlight its impressive digital progress. By positioning itself as both a stable operator and a leader in digital innovation, the Bank can strengthen its reputation as a forward-thinking industry leader at home and abroad.

‍

Montfort is executing a powerful strategy to amplify the Bank's international presence as a leading regional player while highlighting its significant contributions to the country’s economy and society at large. This strategy focuses on three key areas:

1. Reimagining Investor Relations: Revamping investor communications  with updated positioning and impactful messaging.
2. Increasing  International Media Outreach: Establishing a global media presence to showcase the Bank's achievements.
3. Positioning the Bank as a Fintech Leader: Strengthening the Bank’s profile within the industry through innovation and thought leadership.

‍

‍

Montfort has been instrumental in elevating the Bank's strategic narrative, transforming the bank from a traditional financial institution into a pioneering digital powerhouse that is reshaping Kazakhstan's economic landscape. Global media has shown interest in the Bank's innovative dual-strategy – seamlessly bridging traditional banking services with cutting-edge fintech solutions that are driving Kazakhstan's digital transformation. Through targeted investor relations and strategic communications, Montfort has crafted a compelling narrative that positions the Bank not just as a bank, but as a catalyst for economic innovation in Central Asia.

‍