Company
MelroseIndustry
ManufacturingWebsite
http://melroseplc.net
Situation
Melrose Industries Plc launched one of the largest hostile takeovers in recent history for the 250-year-old engineering giant, GKN. Montfort were tasked with building public, investor and political support for the takeover ahead of the shareholder vote, shaping the environment for Melrose to succeed.
Strategy
Montfort worked across the media, political and city landscape to generate intelligence and set out a deliberately agile communications strategy with clear messaging and nimble rebuttal to ensure all audiences fully understood the transaction rationale.
This required constant 24/7 monitoring, intelligence gathering and engagement across all audiences to disseminate the messaging, the management of issues within the transaction environment and ultimately build the environment that creates support for the transaction.
Outcome
With overwhelming media and sell-side support and well-managed Government relations, Melrose secured the majority of the GKN shareholder vote in favor of its bid.