Halyk is the #1 financial institution in the region in terms of net income, operatingin various segments, including retail, SME, corporate banking, insurance,leasing, brokerage services, asset management, and lifestyle services. As apublicly listed company with 563 branches across three countries, Halyk has thechance to highlight its impressive digital progress. By positioning itself asboth a stable operator and a leader in digital innovation, Halyk can strengthenits reputation as a forward-thinking industry leader at home and abroad.

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Montfort is executing a powerful strategy to amplify Halyk's international presence as aleading regional player while highlighting its significant contributions to thecountry’s economy and society at large. This strategyfocuses on three key areas:

1. Reimagining Investor Relations: Revamping investor communications     with updated positioning and impactful messaging.
2. Increasing     International Media Outreach: Establishing a global media presence to showcase Halyk’s     achievements.
3. Positioning Halyk as a Fintech Leader: Strengthening the Bank’s profile within     the industry through innovation and thought leadership.

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Montfort has been instrumental in elevating Halyk's strategic narrative, transformingthe bank from a traditional financial institution into a pioneering digitalpowerhouse that is reshaping Kazakhstan's economic landscape. Global media has showninterest in Halyk's innovative dual-strategy – seamlessly bridging traditionalbanking services with cutting-edge fintech solutions that are drivingKazakhstan's digital transformation. Through targeted investor relations andstrategic communications, Montfort has crafted a compelling narrative thatpositions Halyk not just as a bank, but as a catalyst for economic innovationin Central Asia.

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